XXXX Island: Men’ s Paradise
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Beer brands have always gone pretty far to appeal to the manliest audience. After all, we owe them some of the best commercials like Wassup or the Heineken fridge.
But the Australian brand XXXX Gold took the concept of men’s paradise very (too?) seriously. They have recently acquired a 15-acre island on the Great Barrier Reef in Australia, and are decided to make it the ultimate destination for mates’ trips away. Beer, pin-pong, fishing, barbecues and much more (but no foot massages) to spoil Aussies and their mates.